Sunday, 16 April 2017

Google: Isolating the D

Image result for google search
It was reported yesterday, that Google is considering a response to 'deaf' complaints of misuses of the term 'Deaf', and other tag abuses, that hearing impaired claim are disrupting search options by non-cultural deaf and HoH, and contributing to misleading awareness of people with hearing loss.

A spokesperson for Google responded:

"It is difficult to use our search equation to isolate a letter inside a word, or that word within a sentence or paragraph, but we will look at ways for both ASL-using deaf and non-ASL deaf and others with a hearing impairment, to be able to use our services easier, to search more accurately for content relative to own specific area.  

As regards to the 'tag' issues, it is again difficult to isolate the cultural signing area so e.g. YouTube, and other areas that  rely on visual information, can hone in on content specific to their area.  Google auto-captioning is improving all the time, however, we cannot insist all use that option.  It is not possible at this time to adjust search options so if Deaf, Culture, Sign language, tags are used we can link such tag descriptions to suggest they are strictly cultural in nature, it would also affect other language and cultural areas using Google. 

As we understand it, the cultural deaf area are utilising colloquial term usage to re-brand a term intended for another descriptive, and this appears to be an issue for other hearing loss areas, in that the re-brand such as it is, has affected their support and awareness. Google has no involvement in that.

We can advise, that the relative communities involved agree on a separate and descriptive term or word so that the tag system becomes more effective, however, we have noted areas unconnected with cultural deaf, also use similar tag descriptions.  Ideally, both areas would agree on common tag and links, so that we do not have to adjust the search equations, which would not solve the problems non-cultural deaf and Hearing impaired are facing.  

The issue lies with the term deaf itself, which is also a medical term.. and isolating it within text is not possible, so the term could still be picked up elsewhere. It is not within Google's remit to suggest what people call themselves... so these areas can help themselves search for what they want... by creating the terminology that shows their own diversity..."


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